Conversion Analysis plays a major role in improving website in order to generate sales or lead from existing customers of the site. It defines conversion events that you would like to track and analyse based on the behaviors of your customers.

Understand the behaviors and product usage patterns of both the converted and non-converted customers. With this help of this article you can draw meaningful insights to improve the processes and optimize the conversion rate for your target customers.

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-Written and contributed by Nilakshi Dhole (Countants Team)