The increasing importance of website analytics (or web analytics) in today’s digital world is accounted by the fact that more corporations are adopting effective web analytics tool for real-time insights on their website performance.

The growing number of online visitors accessing your website from desktop or mobile phones is definitely good for your website and overall business but can also pose a challenge when it comes to analysing online customer behaviour and how to improve customer experience.

The global market for data analytics is getting more competitive with start-up companies starting to capture their share of the web analytics tools market along with established companies like Google, IBM, and Adobe. While the Google Analytics tool continues to dominate the market share at 56.5%, how does it rate when compared to other web analytics tools such as Adobe Analytics (formerly known as Omniture Analytics) and IBM Digital Analytics (formerly known as IBM Coremetrics).

Here’s a detailed comparison between each of the following web analytics tools based on attributes such as tool features, usability, and pricing:

 

  • Google Analytics Vs Adobe Analytics

 

  • Adobe Analytics Vs IBM Coremetrics

 

  • Google Analytics Vs IBM Coremetrics

 

 

 

So, let’s get started.

Google Analytics Vs Adobe Analytics

Among the more popular tools adopted globally in 2018 and 2019, Google Analytics vs Adobe Analytics is a choice for business users based on their web analytics requirements and budget.

Let’s start with a detailed comparison of the Google Analytics vs Adobe Analytics tools for web analytics. While there are many common features with both tools such as cloud integration, support for E-commerce, and use of custom variables, here are some of the key differences between Google Analytics and Adobe Analytics:

Google Analytics Vs Adobe Analytics – Key Differences

Google AnalyticsAdobe Analytics
Ease of implementationSeamless implementation using JavaScript along with Google Analytics assistanceAdobe Analytics implementation is harder and requires technical assistance and programming knowledge
Data visualizationIntuitive dashboards that are easier to customize. Harder to share data charts with other users.Less intuitive than Google Analytics but is much easier to share with other users.
Third-party integrationWorks well with data analysis languages like R and PythonContinuous improvement in integrating with third-party tools
Customer SupportNo dedicated customer support team; availability of free online resources24×7 Dedicated customer support
PricingFree tool for the first 10 million hits with an annual Google Analytics pricing of $150,000 (for over 1 billion hits)More expensive Adobe Analytics pricing starting at $100,000 (and higher for more website hits)

 

Additionally, here is feature-wise comparison for Google Analytics vs Adobe Analytics tools:

Google Analytics Vs Adobe Analytics – Features

Google AnalyticsAdobe Analytics
Attribution ModellingA strong feature with its support for multi-channel funnelsLacks support for advanced attribution modelling
E-commerce trackingMore structured with robust reporting along with E-commerce features like product impressions and add-to-cart data.E-commerce tracking in Adobe Analytics is stronger, however lacks a structure and support for predefined reports.
Third-party Data connectionsWorks well with other Google tools like AdWords and Search Console but lacks native support for other third-party tools.Built-in data connectors for both Adobe and third-party tools.
PathingPoor implementationExcellent implementation with support for traffic or hit variables
ReportingEnabled by the Google Data Studio tool that can connect to Google Analytics data and other data sourcesEnabled by the Adobe Analytics Workspace tool for drag-and-drop report building, along with the Adobe Analytics Report Builder as a plugin tool for MS Excel data.

 

Here are the main Google Analytics vs Adobe Analytics pros and cons that you should be aware of:

Google Analytics Vs Adobe Analytics – Pros and Cons

Google AnalyticsAdobe Analytics
ProsWorks on a real-time basis.

Support for real-time business decisions

Structured business reporting tools

Data storage for entire customer lifetime

Stores cookies for 15 years

Access to personal visitor data

Can track over 100 goals

ConsData storage only for 24 months

Stores cookies for only 30 days

Unable to capture personal information

Can track only 4 goals

Delayed by around 2 hours

No support for real-time business decisions

Lacks structured reporting

 

Our Takeaway: Based on this comparison for Google Analytics vs Adobe Analytics, Google Analytics works better if you are looking for basic web analytics features while Adobe Analytics is a better option for advanced web analytics. If you have a higher budget for web analytics, Adobe Analytics (vs Google Analytics) provides you with the necessary infrastructure for better collaboration and customer support. On the other hand, the free Google Analytics (vs Adobe Analytics) is more suited if you have a limited budget.

Adobe Analytics Vs IBM Coremetrics 

Let’s now move on to a detailed comparison between the web analytics tools from IBM and Adobe. Also known as IBM Digital Analytics, the IBM Coremetrics Web analytics tool is currently supported by IBM TeaLeaf, a subsidiary company of the IBM Division of Digital Analytics.

Here is a comparison highlighting the main differences between Adobe Analytics and IBM Coremetrics:

Adobe Analytics Vs IBM Coremetrics – Key Differences

Adobe AnalyticsIBM Coremetrics
Ease of implementationDepends largely on the solution design and developer’s skillsRequires technical assistance and implementation guide
Suited forLarger corporations looking for an enterprise-wide solutionLarge corporation looking for enterprise-wide implementation. Recommended for Retail E-commerce.
UsabilityNot very user-friendly and requires a steep learning curveEasy to learn and use.
Customer Support24×7 Dedicated customer supportGood but not exceptional customer support
PricingAdobe Analytics pricing starting at $100,000 (and higher for more website hits)Based on page views

 

Here is a comparison for Adobe Analytics vs IBM Coremetrics highlighting the pros and cons of each tool:

Adobe Analytics Vs IBM Coremetrics – Pros and Cons

Adobe AnalyticsIBM Coremetrics
ProsConsistency of the reporting tools

No downtime

Good customer service

Availability of customized digital marketing solutions from an Adobe Marketing Cloud partner.

In-built metrics for E-commerce clients including product views and added products

IBM Live Profile for individual user profile

Provides a business edge in analytics with the Coremetrics Digital Marketing Optimization Suite.

ConsLimited in data visualization

No support for real-time business decisions

Lacks structured reporting

User interface not suited for mobile devices

Slow and less intuitive UI

Difficult to find professionals skilled in this tool

 

Our Takeaway: Based on this comparison for Adobe Analytics vs IBM Coremetrics, IBM Coremetrics is a recommended buy for E-commerce companies or a solution for corporations with large volumes of data transactions. On the other hand, the Adobe Analytics tool allows business enterprises to manage their data, marketing campaigns, or to target users more efficiently.

Google Analytics Vs IBM Coremetrics 

Let’s now move on to a detailed comparison of the IBM Coremetrics Analytics vs Google Analytics tools. The IBM Coremetrics tool is now referred to as IBM Digital Analytics, while the Google Analytics 360 is the paid version of the free Google Analytics tool.

The table below compares Google Analytics and IBM Digital Analytics:

Google Analytics Vs IBM Coremetrics – Key Differences

Google Analytics 360IBM Coremetrics
Ease of implementationEasy to implement if you already have the Google Analytics tool.Requires technical assistance and implementation guide
Data Processing10 million hits per month (with free Google Analytics) with limit of 1 billion hits (for Google Analytics 360)Unlimited processing
UsabilityVery user-friendlyEasy to learn and use.
Customer SupportNo dedicated customer support team; availability of free online resourcesGood but not exceptional customer support
PricingGoogle Analytics pricing is a flat fee of $150,000 annuallyBased on page views

 

Additionally, here is feature-wise compare of Google Analytics 360 vs IBM Digital Analytics tools:

Google Analytics Vs IBM Coremetrics – Features

Google Analytics 360IBM Coremetrics
Data importNo data import featureMultichannel data import capability
Data exportLimitedMultiple data export
Multichannel reportingLimited multichannel reportingAvailable
Mobile and social media trackingAvailableAvailable
Lifecycle analysisNot availableAvailable
Attribution modellingAvailableAvailable

 

Here is a comparison for IBM Coremetrics vs Google Analytics highlighting the pros and cons of each tool:

Google Analytics Vs IBM Coremetrics – Pros and Cons

Google Analytics 360IBM Coremetrics
ProsData-driven attribution modelling

Building customized reports with dynamic filters

Fast processing of reports

Multisite implementation

Benchmark module

Marketing Attribution reports

In-built metrics for E-commerce clients including product views and added products

IBM Live Profile for individual user profile

ConsProfile filters not very intuitive

Limited E-commerce reporting

Data Mining or ad-hoc reports

Outdated user interface

 

Our Takeaway: Thanks to its high scalability, IBM Coremetrics is a recommended buy for E-commerce retailers with a good mix of analytics features. On the other hand, Google Analytics 360 is a feature-rich product with 24×7 customer support and is easy to implement if you have been using Google tools like the free Google Analytics tool.

Which Tool Should You Use?

While the Google Analytics tool is dominating the market share, the other tools from IBM and Adobe have an impressive list of features and capabilities. Selecting the right tool would be completely dependent on your organizational needs and overall budget.

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