Bounce rate represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. By finding & Learning more about which category is having high bounce rate— then we can use that knowledge to reduce bounce rate in future.Sometimes knowing the overall industry average bounce rate isn’t enough. This is especially true if you want to analyze the return on investment (ROI) of advertising campaigns or understand the quality of your leads. Doing this requires considering bounce rates of various metrics. Knowing the differences in bounce rate between the various metrics of your site can help you pinpoint where to focus your improvement efforts. It can also help you avoid optimizing for site usability and content in an attempt to lower bounce rate.