Your "landing page-Home Page" is competing with millions of other websites on the web for your visitors’ attention. As such, you should ensure that your Home page engages the visitors within a very limited time period and very effective to increase the productivity of your website. Using this report, you can find out what is the contribution of the homepage in traffic acquisition on your site, further, you can also check what is the source of homepage traffic. You can track how well your homepage converts visitors into customers. In short, you can check how much value your homepage is adding to your website and what is the conversion efficiency of your homepage.